“Investing in the community is an important part of Barclays sustainability strategy. We believe our business will benefit from contributing to the development and sustainability of the communities we operate in,” says Mohsin Nathani, Country Head and Managing Director of Barclays Pakistan.

Barclays has been consistent in implementing and encouraging CSR projects for the past 13 years. It has demonstrated its global support to communities it operates in by investing in projects related to critical socio-economic development sectors such as education, entrepreneurship, financial inclusion and health. In 2007, Barclays invested £52.4 million in community projects around the world, and more than 43,000 employees were involved in fundraising and volunteering initiatives in 29 countries.

English Biscuit Manufacturers (EBM) is Pakistan’s leading producer and supplier of biscuits and cookies. The company has been manufacturing and marketing the famous Peek Freans biscuits brand since 1967. Over the last four decades, EBM with an annual production capacity of over 80,000 tonnes and turnover of PKR 7.8 billion, has grown into a reliable provider of high quality biscuits. It employs more than 2,600 people at its production site at Korangi, Karachi, and its subsidiary in Hattar.

EBM contributes over PKR 850 million to the national exchequer in taxes and duties each year. The company is among the pioneers of CSR projects in Pakistan. With a number of social welfare projects in education, healthcare, environment protection, infrastructure development and sports, EBM’s core values focus on giving back to the community, improving lives of the under-privileged and sharing the responsibility for social welfare and human development of Pakistan.

“We dream of a company that cares about its customers, its employees, its community, and the environment we live in. We dream of a company that invests its resources in those around it who need it most and whose dreams cannot be fulfilled without support,” says Managing Director Khawar Masood Butt.

The Fauji Group comprises 13 companies that are leading businesses in agriculture, fertilisers, corn and cereal production, cement manufacturing, power generation, oil distribution and gas exploration, marketing, financial, security and overseas employment services. The Group set up the Fauji Foundation in 1954, as a charitable trust that has been proactively engaged in providing welfare services to the people of Pakistan.

The Fauji Group has been contributing positively by working with its employees and people in local communities for the provision and uplift of facilities for healthcare and education. It contributes approximately PKR 36 billion each year to the national exchequer in the form of taxes and government levies. The CSR programme of Fauji Group aims at motivating and engaging communities by creating awareness on social welfare, and ensuring their effective participation in development projects.  

Nearly 80 per cent of the group’s profits are invested in development programmes through the Fauji Foundation to directly benefit communities in the areas around the group’s facilities across Pakistan (see box). With a welfare budget of PKR 3.5 billion, the Fauji Foundation runs a wide range of sustainable social protection and development programmes. To date, more than nine million people, about seven per cent of Pakistan’s population, have benefited from the foundation’s social welfare programmes

Hinopak Motors Limited is one of the first companies in Pakistan to register with the UN’s Global Compact. The company’s Japanese heritage, pedigree, tradition and technology demanded that just like the rest of the business, CSR and giving it back to the people should also be taken seriously. Hinopak formalised its CSR activities through the formation of an eight-member Global Compact & CSR Committee in 2006 (see box).
“We contribute our share as a responsible corporate citizen first through providing products and services that fulfill customers’ requirements, while also keeping in view the general public and the environment. We fulfill our responsibility and commitment through numerous initiatives in the form of human resource development, sports activities, donations, as well as environmental care and protection,” says Hideya Iijima, Chairman and Managing Director of Hinopak Motors Limited.
In 2008, Hinopak allocated a CSR budget equivalent to about one per cent of annual profits. The budget is mainly being provided to external stakeholders and CSR projects. The company contends that even though CSR has taken off in Pakistan, a lot still needs to be done by businesses to participate in social, economic and environmental development initiatives.

ICI’s presence in Pakistan predates the formation of the country in 1947 and the inception of ICI Pakistan as a public limited company in 1952. The Khewra Soda Ash Company, a predecessor of ICI Pakistan, set up a soda ash manufacturing facility in Khewra in 1944 with a capacity of 18,000 tonnes per year. This facility was built next to the salt range as rock salt and limestone; two key raw materials for manufacturing soda ash were readily available in the area (see ICI fact file).

In 2007, ICI Pakistan had total turnover of PKR 25.97 billion and its profit before tax exceeded PKR 2.77 billion. Today, it is one of the largest quoted companies on the Karachi, Lahore and Islamabad Stock Exchanges with a paid-up capital of PKR 1.39 billion. The company has around 1,300 permanent employees and is a market leader in five businesses – Polyester, Soda Ash, Paints, Chemicals and Life Sciences. It also manufactures and sells a range of industrial and consumer products (see table).

“ICI Pakistan has, and continues to develop, a portfolio of businesses that are major players within their respective industries, bringing together outstanding knowledge of customer needs with leading edge technology platforms to provide superior products to its customers. Through these attributes, it aims to create superior value for ICI customers and shareholders, without compromising its commitment to safety, health, environment and the communities in which it operates,” says Waqar Malik, Chief Executive Officer of ICI Pakistan.

Indus Motor Company (IMC) is the largest producer of Toyota Corolla cars in Asia and the most recognised automobile manufacturer in Pakistan. The company says it has retained its market leadership in the 1300cc-2000cc car segment by providing quality and safe vehicles, as well as by giving back to society through a wide range of voluntary support schemes and socio-economic initiatives that align its corporate activities with social progress and development.

IMC has more than 10 million customers in Pakistan. Through its CSR programme, it has contributed over PKR 125 million in the last five years to health, education, welfare, environment and road safety projects. “Our CSR policy takes a holistic approach to engage all stakeholders and aims at demonstrating responsible corporate conduct in all our business activities. We try and select CSR initiatives that are sustainable, have a meaningful impact on society and a strong connection with our business and core competencies.” says CEO Parvez Ghias. “IMC aims to achieve corporate social integration by enhancing business competitiveness and social development,” he says.

Mobilink is not only Pakistan’s largest provider of Global System for Mobile (GSM) services with over 28 million subscribers, it is also working proactively to create socio-economic development opportunities for a maximum number of people in the country.

As one of the largest and most successful subsidiaries within the Cairo-based Orascom Group, a leading telecommunications and real estate conglomerate in the Middle East & North Africa (MENA) region, Mobilink has been providing GSM services in Pakistan for over a decade. Its corporate culture is built on the belief that real business success is not just about profits measured in numbers, but also how those numbers are achieved.

“Our corporate strategy reflects our commitment to sustainable business practices and balancing responsibility alongside growth and productivity. Our CSR goes beyond philanthropy and donations. We take into account the impact of our business decisions on all stakeholders and on the environment. We try to understand what is expected of us as a responsible corporation and then, where possible, to act on the insight in the larger interest of the community we live in,” says Rashid Khan, President & Chief Executive Officer (CEO) of Mobilink.

Enabling people in the rural areas of Pakistan to connect and communicate with the rest of the country has brought recognition for its services and profits to Mobilink. But with success has also come responsibility and commitment to working with a diverse section of stakeholders of the development process. Following ethical standards in supplier selection, promoting environmentally sustainable practices and adherence to laws rank high on the company’s corporate agend

Procter & Gamble (P&G) has been operating in Pakistan since 1991. For more than a decade now, Pakistanis recognise P&G as one of the leading consumer goods company in the country producing high quality household brands such as Ariel, Pampers, Always, Pantene, Head & Shoulders and Safeguard.  “P&G’s purpose as a company is to improve consumers’ lives now, and for generations to come. Through efforts such as our Children’s Safe Drinking Water programme, we are helping to save lives in places where our help is needed most,” says out-going CEO Alan George Lafley.

P&G is creating awareness on health and hygiene as well as improving living standards of children in need across Pakistan through its global Corporate Cause platform - Live, Learn and Thrive – that aims to reach 300 million children worldwide by 2012.  Children are being enabled to learn by providing them access to places and tools for learning. To help them thrive in life, P&G is providing access to programmes that build self-esteem, life and interpersonal skills.

With P&G’s global current outreach to over 150 million children around the world, P&G Pakistan is helping children, teenagers and young mothers to live and ensure a healthy start by providing safe drinking water, vaccination programmes introduced by its Pampers brand, as well as programmes by Safeguard soap for education on health and personal hygiene. In 2006-07, more than five million people benefitted from P&G Pakistan’s programmes (See P&G Live, Learn, Thrive Programmes).

Pakistan Tobacco Company (PTC) is a subsidiary of British American Tobacco. It started its tobacco manufacturing operations in Pakistan from Islamabad in 1947 and has decades of sustainable ties with tobacco farmers and suppliers through its factory sites and leaf areas in Punjab and the North West Frontier Province (NWFP).
PTC’s close links with the farming communities and suppliers have resulted in a large number of CSR projects. PTC says it is striving to make a positive difference by meeting basic community needs such as clean drinking water, quality education, health advice and medication, as well as reforestation and recreation spaces in congested urban localities.

“PTC is committed to helping the communities that have given us so much over the years. We believe that without the help of the people who work for us and with us, we could not have come this far. Our unique philosophy and initiatives towards improving the lives of people we interact with are a testament to this belief and, with the continuing support of our communities, will carry us forward to greater success,” says Nick Hales, Chief Executive Officer (CEO) of PTC.
The CSR programme at PTC has been designed in line with the mission to provide long-term community benefits through sustainable projects by leveraging the company’s expertise.

Shell has had a presence in the subcontinent since 1898.  In Pakistan, the company has been playing a leading role in bridging the growing gap between demand and supply of energy. It has a stake in Pakistan Refinery, LPG distribution and a 26 per cent share in the white oil pipeline from Karachi to Pak Arab Refinery Company (Parco) facilities near Multan.

Chairman & Managing Director, Zaiviji Ismail bin Abdullah, says the company conducts its business based on Shell’s global business principles that are transformed into Shell Pakistan’s practical business plans, and drive continuous improvement in business through the integration of economic, social and environmental factors.
“We commit to contributing to sustainable development by balancing our short and long term interests, and by integrating social considerations into our decision-making,” says Zaiviji.

“Our core values of honesty, integrity and respect for people are at the heart of the way we manage our business,” he says.
Over the course of Shell’s history in Pakistan, the company has developed a robust programme of social investment, which supports organisations and initiatives in areas of health, education, welfare, community, sustainable development, heritage and environment.

Sui Southern Gas Company (SSGC), Pakistan's leading integrated gas utility is engaged in transmission and distribution of natural gas, as well as the construction of high pressure gas transmission and low pressure gas distribution systems. With over 3,000km of high-pressure gas transmission pipeline and more than 30,000km of distribution network extending across the two southern provinces of Sindh and Balochistan, SSGC is meeting the energy requirements of more than 1.9 million customers under a comprehensive gas development plan.

SSGC started operations in 1954 as the Sui Gas Transmission Company (SGTC). The company has a sound financial base and an annual turnover of over $1.2 billion. It delivers around 1,400 million cubic feet a day (mcf/d) of natural gas to 2,800 industrial units including several large power plants, and 19,000 commercial organisations in more than 1,000 towns and villages. The company buys gas in bulk from 12 international and local Exploration and Production (E&P) companies for distribution across its franchise areas.

Focus on Sustainable development
The nature and geographical size of SSGC’s operations makes it imperative that the company builds close relationships with people in the communities it operates in. “CSR is an abiding commitment at SSGC and is undertaken in spirit and action. Our CSR programme seeks to benefit the communities in our franchise areas - Sindh and Balochistan – by uplifting education, health, and environment. Our overall objective is to benefit the community at large and to operate as a responsible and good corporate citizen,” explains SSGC Chairman Salim Abbas Jilani.

Sweden has given many good things to the world including the match box, Solna printing machine, the computer mouse, and the pacemaker for the heart. One of the more globally known and recognised Swedish contributions is Tetra Pak, set up in 1951 by Dr Ruben Rausing as one of the world’s first packaging companies for liquid milk.

Today, Tetra Pak is a leading global supplier of packaging systems for milk, fruit juices and drinks. It reported annual global sales of €8.82 billion in 2008. The strong commercial success of Tetra Pak is based on a corporate culture to retain responsible industry leadership by focusing on creating profitable growth in harmony with environmental sustainability and good corporate citizenship.

For more than 40 years, Tetra Pak has helped customers, governments and community-based organisations around the world to provide free packaged milk to children. In 2008 alone, approximately 50 million school children received free milk or other nutritious drinks in Tetra Pak packages. Approximately 29 million of these children were from developing countries where improving the health status and academic performance is vital to future development.

Tetra Pak in Pakistan
Tetra Pak started operations in Pakistan in 1982. Last year it produced 3.8 billion packages at its facility inside the Packages Limited factory in Lahore. Pakistan’s large indigenous consumer market and rapid growth in the dairy and beverage industry has encouraged Tetra Pak to invest €90 million in a new plant at the Sundar Industrial Estate in Lahore. The 42-acre facility will produce eight billion packages per year that could be doubled to 16 billion